K3 Help Unbricking K3 with ATK

I downloaded the image kernel 3.0.2 and using ATK 1.7 to try to install new image on my kindle keyboard b008 using the guide K3noobdebrickatk
The kindle is in usb mode and shows up in devices as
-jungo
-MX35
-WinDriver
I am using the drivers that came with ATK 1.7
But when I run ATK enter the settings in the guide K3noobdebrickatk I get an error message
"Failed to intial flash or Do not support this Flash , please reset the target"
any help please so I can unbrick this kindle